A new study by online marketing firm Feed Co, in Los Angeles, reported that Over 70% of ad agency and media buying executives plan to increase their viral video marketing budgets next year, despite cutbacks in projected spending. The study queried 40 executives from major ad firms. It was conducted between August 1 and Sept. 12 (a period that includes the start of the current economic crisis). Of those who participated, 86% have produced viral videos this year, and 14% have produced between six and 10 viral videos.
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