With the use of web video on the increase and greater bandwidths allowing us to integrate the use of videos into websites more easily people are looking at new and exciting ways in which to harness the power of this ever-changing medium. It seems that a growing number of people have less time at their disposal and the importance of being able to deliver a marketing message within an instant cannot be underestimated. Internet users have a much shorter attention span than someone who is reading a newspaper or magazine article.
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