Lawyers - Why Bother Creating Attorney Video?

Does your yellow pages ad allow you to interact with your reader? Does your classified ad give your reader a ton of information about how you can help solve their problem? Does your radio ad allow a viewer to get to see you and begin to trust you? Does your 30 second TV ad give a viewer the opportunity to see how you are an expert in your field of law? Do any of your marketing methods allow a viewer the opportunity to form a bond with you and begin to trust you before they ever walk into your office?

Read More...

Making Videos For Big Profit

With the advancement of technology and the availability of broad band internet connection in a lot of homes around the world, video making is said to be taking over the traditional text/article writing when it comes to internet marketing. Everyday internet surfers search the web for reviews of products and services which they intend to purchase and with a lot of other offline activities to contend with, an average internet user would prefer a 3 minutes incisive product review video to a 500 word article, hence making a video has the tendency of generating a lot of traffic and eventually sales for you.

Read More...

7 Benefits of Creating Attorney Video

1. Your mother will call you telling you you're famous! It's true. What parent wouldn't kvell (a Jewish term of happiness) about seeing their child all over the internet- in a good way. 2. Your spouse or significant other will tell all of their friends that you're famous. See reason #1 above. 3. Potential clients get to know you. This is very important. The only way someone will be willing to start a conversation with you is if they know you. If you only have a cold, static website with no interaction, a viewer will not be interested and they'll have a large obstacle to calling you.

Read More...

Basics of Video Marketing on the Internet

Video Marketing is very cheap as compared to other forms of advertisement. It can also be said that one video can be equal to many other forms of promoting. This marketing technique can also be very cost effective and useful in driving more and more customers. And with the way video marketing is exploding, the day is not far when it will become the most powerful way of online marketing. You may not believe it but majority of the clients prefer to watch a video about the company rather than reading about the same company. Video marketing is becoming a large online marketing system.

Read More...

How to Create a Video Squeeze Page

Till now we have seen that a traditional squeeze page is a text based single web page, with a catchy headline, then some bullet points and an opt-in box, subscribing the visitors into the mailing list. These days, however, it is fast becoming a trend to incorporate videos into squeeze pages to make them more compelling and effective in appealing to the visitor's emotions. The same contents are still followed in preparing a video squeeze page. It has a catchy head line, opt-in box to sign up the visitors with their name and email-Id for getting some free e-books, or subscribing to get the email listing.

Read More...

Article Video Marketing - How Do Online Viewers Engage Your Video Article?

Online video viewers which includes the media of Articles converted to videos engage socially on a regular basis and if you you can the who, what, where, how and why of there engagement you can get a share of the massive traffic that is generated from social Media video sharing sites such as YouTube. Your Focus initially should be to find out who are the video opinion leaders for each of the video sharing sites And why do you need to find these People? Well here's a very important statistic, 75% of all online videos are discovered and distributed to there followers by the video opinion leaders!

Read More...

Anatomy of a Video Infomercial

I couldn't sleep the other night and was flipping channels. I will tell you that I never watch those ridiculous infomercials. However, this one caught my eye and I could not stop watching. It was so compelling that I watched the entire thing (it was a 1/2 hour long) and kept me up till 2:00 a.m. (ugh!). I kept thinking that I must be an idiot to keep watching this, but as much as I wanted to turn off the TV and go to sleep, I really wanted to keep watching to see the results people were getting using this product. What conflict. Hence, the beauty of an infomercial.

Read More...

Do's and Don'ts of Making a Marketing Video

When a marketing video is done in the right manner, it's a very valuable tool to let people know about the products and services of a company. But when it's done wrong, it can make people turn the video off and never find out what it is that the company has to offer. Here are some dos and don'ts when it comes to a marketing video.

Read More...