Saturday, October 10, 2009

Anatomy of a Video Infomercial

I couldn't sleep the other night and was flipping channels. I will tell you that I never watch those ridiculous infomercials. However, this one caught my eye and I could not stop watching. It was so compelling that I watched the entire thing (it was a 1/2 hour long) and kept me up till 2:00 a.m. (ugh!). I kept thinking that I must be an idiot to keep watching this, but as much as I wanted to turn off the TV and go to sleep, I really wanted to keep watching to see the results people were getting using this product. What conflict. Hence, the beauty of an infomercial.

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