Tuesday, March 10, 2009

Research: How Do People Discover Videos Online?

For our latest research, we set out with a simple question: how to people discover videos online? To answer, we used TubeMogul InPlay to record what sites viewers are coming from for a sample of 35.5 million streams on six top video sites. The results? The most common way viewers find a video (45.13% of all views our sample) is intuitive: going to a video site and running a search or clicking around the featured or related videos. In terms of sites referring video views, no single source do

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