Friday, March 27, 2009

Using Video to Promote Your Practice

Every patient considering weight loss surgery has questions: "What happens during surgery?" "Where exactly is the gastric band going to go?" "How much of my stomach will still be working after the operation?" These questions deserve answers, but medicine is a complex subject, and a simple answer can quickly become a confusing (and time-wasting) mess for both of you. As a bariatric surgeon, you face the unenviable task of communicating the complexities of surgical procedure to patients and potential patients.

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