Timothy Clark is a senior marketing executive at a Los Angeles based company which sells consumer electronic products, the company was in the process of introducing three new products, for which Timothy was put in charge of preparing a blueprint of planning the marketing campaign for the new products. The company in view of the downturn in the economy, scaled the advertising budget for the sales campaign by 50%, Timothy in the past had always planned marketing campaigns in a very grandiose and extravagant fashion, but for the moment was in a fix on how...
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