The prevalence of stock Interest may have stemmed from its low cost, but stock footage are not just used for commercial purposes. In the 1920s, Russian filmmaker Lev Kuleshov assembled stock footage fragments together, as an experiment to illustrate the importance of editing in the creation of meaning in film. Known as the Kuleshov effect, the short film repeatedly intercut the expressionless face of Tsarist matinee idol Ivan Mozzhukhin with other stock footage, and created the misconception that Mozzhukhin had different expressions each time.
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